Campaign Calculator (by Target)

This calculator will help you estimate the likely costs and effort required to hit your target new customer acquisition figure for IT Support Contracts/Fully Managed Agreements, with the assumption you will have a consistent combination of both content marketing and sales (telemarketing) follow-up effort across at least 12-months and the campaign is commencing from a cold standing start with no prior established audience or pipeline.

Please note - this of course has its limits and there are a number of variables to shift in this process to get the most value out of any sales/marketing activity.

Unless you already have an audience and pipeline of contacts in motion, setting a goal within a timeframe of any less than 18-months will be a window far too short to reasonably achieve from a cold standing start.
This question is required
Unless you already have an audience and pipeline of contacts in motion, setting a goal within a timeframe of any less than 18-months will be a window far too short to reasonably achieve from a cold standing start.
e.g. for every 4 sales leads, you will (on average) win 1 new customer.
This question is required
e.g. for every 4 sales leads, you will (on average) win 1 new customer.

What your marketing will need to look like
Based on your answers above, the marketing/sales effort will need to generate:
The number of leads you will require to hit your conversion rate and net new customer target
0
The number of leads you will require to hit your conversion rate and net new customer target
The number of qualified target prospective customers in your marketing pool to achieve the average conversion rate of 5% of prospect to sales opportunity over a 12-month window.
0
The number of qualified target prospective customers in your marketing pool to achieve the average conversion rate of 5% of prospect to sales opportunity over a 12-month window.
In our experience, you must on average reach out to each prospect at least 3 times per month. On the basis that 90 calls is the average calls achieved per calling day of 6.5 hours, these are the number of calling days required to effectively canvass this entire size of audience.
0
In our experience, you must on average reach out to each prospect at least 3 times per month. On the basis that 90 calls is the average calls achieved per calling day of 6.5 hours, these are the number of calling days required to effectively canvass this entire size of audience.

Monthly cost calculator
To effectively canvass this audience and be within reach of the goals, the following budget applies to deliver the required activity.
Calculation of Telemarketing Calling Days
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Calculation of Telemarketing Calling Days
Including our Content Lite Marketing Package (at £285/month) + Telemarketing Budget
285
Including our Content Lite Marketing Package (at £285/month) + Telemarketing Budget

Identifying ROI
To calculate the potential Return on Investment from the above activity, please enter your figures below:
Industry average value to an MSP is around £1000 per seat, per annum
This question is required
Industry average value to an MSP is around £1000 per seat, per annum
Average number of seats within your typical customer
This question is required
Average number of seats within your typical customer
Industry average for customer retention lifespan is around 7 years
This question is required
Industry average for customer retention lifespan is around 7 years
0

ROI calculator
Based on the prior answers, we calculate:
Infinity
Infinity

0
New business acquisition value, less acquisition costs
-3420
New business acquisition value, less acquisition costs
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